Readings week 2 and 3

Reading 1 logotype
A logos design is to connect the viewer instantly with and associate with a subject. It also includes the portrayal of the companies style or type. It is the graphical element such as a symbol or sign. A logotype is a uniquely arranged typeface usually used with the logo icon.

Corporate Identity
It is the personality of a corporation and is based on objectives set by the client or company.Corporate culture uses their marketing tools to form a specific identity through style and familualarity.

Reading2
Branding
A brand is a logo that is so known it is extremely common and familiar also usually ahead of its competitors. It needs to deliver a message, the best go against cultural grains and make statements. Brands need to have a quick message, emotional experience, credibility and motivates. "Advertisement grabsl the mind, branding gets the heart."

Reading3
Designing logos
With Thomas Gs logo designs for the Childrens museum he was thouroughly focussed on the clients needs by considering what it would be used for. He created a trademark and a series of animated ones which linked to the trademark logo for the museum.
Using vivid, childlike colours in the animated or "playful marks" the identity of the museum starts to build.Also the "parental marks" which is the common or trademark of the client uses fingerprint textures in its design linking this mark with the coloured animated ones. He is very versatile in this work.

Metreon-Sony entertainment center
The project of designing this logo had tobe sophisticated, played on typography, metaphors and needed to appeal to an international market. Also symbolises the city of San Francisco. The solution Thomas came up with was very experimental typography in his drafts but the final was an art deco style with a contrasting red and black colour.Representing the future of the metreon entertainment center by using Futura as the font.