This exercise is based on a pre-loved furniture design company which uses recycled materials. The company Circle needs a logotype/logo which represents a circle and its minimalism. In my circle drafts I have used basic, clear and concise type as well as keeping the logo graphic to a simplistic level to suit the company.
The three that I have chosen from the 40 variations encapture what the brief of Circle is looking for, there is high readability, they are easy to recognise, the green symbolises the recycling and movement of the company in respects to direction therefore these three are also minimalistic.
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