Tuesday, March 4, 2008

Insurance company


Insurance company
The ING insurance companys logo is quite unusual compared to other insurance companies as it is a graphic of a lion positioned after the logotype.Firstly the company was of Dutch origins which can not be reflected in this identity,nor can the type of company be identified unless the viewer already new what ING was abbreviated for. It also does not reveal to the market it is a international agency.ING definately contrasts with its competitors with NRMA having a very familar circluar shape that includes the logotype and medibank which bases itself on its logotype.Therefore the ING insurance company is very unique in its chosen area as the majority of insurance company logos portray some type of background or industry they are in such as Shannons automotive logo which is decked out in racing flags and also most logos are very simplistic in shape and hardly use a graphic.
Insurance Companies and Bank slogans
CitibankSlogans:
Your Citi never sleeps
Because the Citi never sleeps
Citi. Live Richly
The whole world in one bank.
Where money lives
AAMI insurance:Lucky your with aami
Commonwealth Bank:Who's Bank?
Medibank:I feel better now
Anz:Grow with
Budget Insurance:Prepare to be rocked

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