Research

Proens design style is very clinical in the use of light,plain colours of grey and orange. The layout is quite spaced and even giving a sense of objective completement with the small calligraphic swirl. The grey represents the style of products that Proen makes like new technology within their appliances. I think that this logo and their identity is quite a professional and modern looking one, professionalism is a large key of building an image that I wish to encorporate in my designs.CMD is an industrial design company that deals with a range of products from concepts to production.Automotive,technology,medical, packaging and sporting all fall under this logo.However their sense of styling seems very plain organic shapes that do not portray a sense of wealth but of budget to which the products themselves are quite expensive. To look at the logo you would think it was a building company or health fund of some sort.

Konstrukt has a range of areas it creates products for such as chairs,magazines and eyewear although it is very basic,from the designs to the website there is not enough explanation of what they do exactly in the industrial world. People need to know what and who they are investing in.

http://www.buronorth.com/ BURO NORTH this industrial design company is quite simple with the text of the name being the companies logo.The site is quite youthful in colour but there is once again hardly any imaging. Examples of their work are very organic, artistic feel to them.From their image they are giving the idea they are there to do the job, not a friendly feel for customers.Motorvation produces a very friendly design company as the site is very easy to use and to contact them about a variety of design ideas or queries. They produce expensive products but do not advertise them as this so viewers have a chance to know the companys goals on a personal basis. In industrial design this needs to be more to the point,even though it is easy to use and understand in Motorvation you would not expect a quick response to your project.

http://www.designsojourn.com/ Design Sojourn is a very post modern industrial design identity.Always incorporating humour into their appearences and design. Even the logo starts very uniformed and develops into a scribble. Playfulness in the company. Everything is minimal and easy to access.