Design Audit

Rohan Nicols is a industrial designer whos background experience includes jewellery design,Bauhaus theories and metal smithing which is very recognisable in his work today. His method of design starts with sketches of his ideas and basic layout which helps his design process. Rohan at current produces ordered works rather then on a mass produced level. Each work is handmade by Nicols,from creating the moulds to assembling them. Although his projects usually do not have many parts to them. They are very ingenius designs with singular cords that encompass the item so there is practically no seams and latches.
With these ideas and innovative styles Rohan can appeal to a large market of consumers. Including the range of objects Nicols makes. He creates household objects and accessories, like his Fanger design of a modern coathanger with a swivel top, or Handbag that is a combination of sleek shape and elementary colours. and Rohans work is very smooth in shape, form and texture. He sees himself as a craftsman as he undertakes the entire craftsmanship process from concept to development.
For his past exhibitions Rohan Nicols has used the name of UBLO,I must say a very original and unique name that directly reflects his design. As this design audit is to extract everything important, special and interesting about Nicols design I am going to probably stick with using his name so that people can recongnise and get to know Rohan on a more personal basis with how he treats his work and design process. This is quite appealing I would think to have your work displayed directly under your name so that it is instantly recognisable.UBLO is a good name but unless you are familiar with the work and Nicols himself you may not know he created the objects he has. So for broading the audience definately the name should be linked and expressed on the upcoming designs.
In my research I have noticed that alot of the successful industrial designers seem to make a statement with their logo.This is usually done by the name being quite bold and contrasted. I believe this would work well especially in grabbing attention to the products, as a very small soft logo would just pass in the breeze.Although not all of the logo and logotype should be too loud and garish as I am reflecting the personality of Nicols and his work in the overall identity which I dont believe he would fit into.
The type of consumer that would fit into Nicols catagory would most likely be in a city area,or one with interesting culture.As his designs are individual with that smooth organic look rather than say a traditional leather wallet the age group would also be slightly younger than most consumers in the household audience would be.
In closing Rohan Nicols is a craftsman in industrial design.The public need to know this and be familiar with his designs,to recognise them and the style in which they are made. By creating a unique identity which successfully portrays his personal culture of production a particular point to look at would be shape,colour, texture and I think its important that his identity needs to include development.His work is not going to stop so it really needs to portray Rohans style as a whole.