mKendallGRp224

brochure

2008-06-09T01:39:00.000-07:00

Final Rohan Nicol audit and work

2008-06-02T00:07:00.000-07:00

Three Logos

Business Card

Letterhead

Website

Booth

Design Audit

2008-05-07T00:03:00.000-07:00

Rohan Nicols is a industrial designer whos background experience includes jewellery design,Bauhaus theories and metal smithing which is very recognisable in his work today. His method of design starts with sketches of his ideas and basic layout which helps his design process. Rohan at current produces ordered works rather then on a mass produced level. Each work is handmade by Nicols,from creating the moulds to assembling them. Although his projects usually do not have many parts to them. They are very ingenius designs with singular cords that encompass the item so there is practically no seams and latches.
With these ideas and innovative styles Rohan can appeal to a large market of consumers. Including the range of objects Nicols makes. He creates household objects and accessories, like his Fanger design of a modern coathanger with a swivel top, or Handbag that is a combination of sleek shape and elementary colours. and Rohans work is very smooth in shape, form and texture. He sees himself as a craftsman as he undertakes the entire craftsmanship process from concept to development.
For his past exhibitions Rohan Nicols has used the name of UBLO,I must say a very original and unique name that directly reflects his design. As this design audit is to extract everything important, special and interesting about Nicols design I am going to probably stick with using his name so that people can recongnise and get to know Rohan on a more personal basis with how he treats his work and design process. This is quite appealing I would think to have your work displayed directly under your name so that it is instantly recognisable.UBLO is a good name but unless you are familiar with the work and Nicols himself you may not know he created the objects he has. So for broading the audience definately the name should be linked and expressed on the upcoming designs.
In my research I have noticed that alot of the successful industrial designers seem to make a statement with their logo.This is usually done by the name being quite bold and contrasted. I believe this would work well especially in grabbing attention to the products, as a very small soft logo would just pass in the breeze.Although not all of the logo and logotype should be too loud and garish as I am reflecting the personality of Nicols and his work in the overall identity which I dont believe he would fit into.
The type of consumer that would fit into Nicols catagory would most likely be in a city area,or one with interesting culture.As his designs are individual with that smooth organic look rather than say a traditional leather wallet the age group would also be slightly younger than most consumers in the household audience would be.
In closing Rohan Nicols is a craftsman in industrial design.The public need to know this and be familiar with his designs,to recognise them and the style in which they are made. By creating a unique identity which successfully portrays his personal culture of production a particular point to look at would be shape,colour, texture and I think its important that his identity needs to include development.His work is not going to stop so it really needs to portray Rohans style as a whole.

Outcomes

2008-05-06T20:50:00.000-07:00

SACHA The combined designs of all the areas SACHA covers are unique and all crafted.This reminded me of Rohan Nicols designs as the colours and textures of the pieces are quite similar.As it is a flash site,link on heading,the logo could not be brought up but it is a statement as the logotype is in capitals however it does not have a logo perhaps intergrating this idea with a logo or graphic will work well together.

Phillip Stark

Its quite bold and modern,including alot of space again this design is not really a combination of logo and logotype but it works well. the colours also suit the style and ambience Nicols radiates in his work.By using a not so vibrant colour is a sense of welcoming and personal experience with the projects i think.Dandelion is a creation by the designsojourn company. It is attentive and symbolises the natural of plantlife with a nice readable logotype that screams quality of design. This is great because Nicols needs a professional yet hands on identity.

Mike Speero- This logo is so organic and yet structured at the bottom,this natural yet stable element in my designs would be great to achieve.His name is bold with transparency as the logo in this designers identity is the main focus, I dont think I want the logo to be more noticeable then Rohan Nicols himself.Resound Design-In this particular design, quite retro though the logotype is put together in a nice way with a little bit of over lap but I think thats fine.I like the simple repeating patterns it encompasses the identity.

MOCO Design Tokyo- Moco is very plain I guess but I do like the style of it. Very legible so there is no mistaking this design.The black and the grey are complimentary in that there is not an overpowering colour.The logotype is spacious and is a statement that goes well, perhaps too much text

House product lines

2008-05-06T02:11:00.000-07:00

Electrolux products are appliances with a very sleek appeal.Very professionally designed in all areas of their identity as consumers have watched Electrolux develop over time with changing technologies they have been at the forefront of appliance design. With there modern promotion and image I think that is why they have a large audience appeal and striving for that edgy look is hard to maintain over all products.

Dynomighty Design-Tyvek wallets

Tyvek wallets are made from tyvek which has texture like paper and as thin as paper but it does not tear,it is actually long plastic fibres wooven together so as you use it the wallet does not go out of shape. Obviously tyvek is not a common material so these wallets are marketed as very unique and the patterns are also very unusual like a postmodern genre.I really enjoy the designs,the ingenuity of the products and the portrayal of them as new market items.

Bloominglites unique lighting-
The photographs of the designs for lights are quite organic and different which draws viewers into the website,however this is the greatest appeal,it is bland, does not have alot of information or even photograhs themselves which there should be more for advertising. Including all the designs themselves being very natural they are not portrayed as a decorative company in all other aspects of their contact with the public except images.

TupperwareThis household company is 60 years old and is slowly trying to include its new products into their image however when someone thinks of tupperware obviously the first thing that comes to mind is the regular,original designs of light pastals and plastic. This was a new innovation of preserving foods longer in an air tight seal. Since Tupperware was asuch a hit in the 50s the company doesnt seem to change that much with a quite plain logo and not a very exciting style of presentation.The new products are nice and modern in colour and shape also materials yet they seem to be at the back of their identity not the front.

Sony Ericcson

Sony Ericcson is a very well known brand especially in the household,with producing new means of technology such as a larger percentage of gold within their computer components helps conductivity. The logo pretty much sums up the company with an interesting circle,deep colour and a 3d effect which is not bland or boring especially for the media they are in that develops constantly.This attracts viewers and in Rohans designs thats something I wish to achieve,interestingness.

Westinghouse-This is another old company that has dominated the kitchen in the western world for years. They are a very family orientated identity,probably because the home and kitchen is a relaxing,comfortable family place.Sticking to their original logo still there is a dependability in the products due to how long they have been around and still today developing modern products and needs of consumers.Their perspective of range is a great seller,by showing the public this they become a brand,more advertising of Rohans projects would help knowledge.

Quote-hourly rate of $60 ph

Process Hours Cost amount
Research 4 240
Sketches/Concepts 3 180
Computer Design logos 5 300
Bussiness card 3 180
Letterhead 3 180
Brochure 8 480
3D mock up for Booth 13 780
3pg Website mock up 3 180
Blogging 2 120
Full Identity 44 2640

Process Time
Research 4th May
Sketches 8th May
Logo design/Computer 9th-10th May
Bussiness Card 12th May
Letterhead 14th May
Consultation 15th May
Brochure 16th-18th May
3D Booth 19th-21st May
3pg Website 26th May
Consultation 28th May
Blogging 8th May-6th June
Full Identity 6th June

Research

2008-05-06T00:16:00.001-07:00

Proens design style is very clinical in the use of light,plain colours of grey and orange. The layout is quite spaced and even giving a sense of objective completement with the small calligraphic swirl. The grey represents the style of products that Proen makes like new technology within their appliances. I think that this logo and their identity is quite a professional and modern looking one, professionalism is a large key of building an image that I wish to encorporate in my designs.CMD is an industrial design company that deals with a range of products from concepts to production.Automotive,technology,medical, packaging and sporting all fall under this logo.However their sense of styling seems very plain organic shapes that do not portray a sense of wealth but of budget to which the products themselves are quite expensive. To look at the logo you would think it was a building company or health fund of some sort.

Konstrukt has a range of areas it creates products for such as chairs,magazines and eyewear although it is very basic,from the designs to the website there is not enough explanation of what they do exactly in the industrial world. People need to know what and who they are investing in.

http://www.buronorth.com/ BURO NORTH this industrial design company is quite simple with the text of the name being the companies logo.The site is quite youthful in colour but there is once again hardly any imaging. Examples of their work are very organic, artistic feel to them.From their image they are giving the idea they are there to do the job, not a friendly feel for customers.Motorvation produces a very friendly design company as the site is very easy to use and to contact them about a variety of design ideas or queries. They produce expensive products but do not advertise them as this so viewers have a chance to know the companys goals on a personal basis. In industrial design this needs to be more to the point,even though it is easy to use and understand in Motorvation you would not expect a quick response to your project.

http://www.designsojourn.com/ Design Sojourn is a very post modern industrial design identity.Always incorporating humour into their appearences and design. Even the logo starts very uniformed and develops into a scribble. Playfulness in the company. Everything is minimal and easy to access.

Doll Examples

2008-03-23T23:38:00.000-07:00

The Cabbage Patch Doll range is directed at children,therefore all the "cute"features of dolls such as eyes and the face are exaggerated to make them seem cuter and cuddlier to most being little girls.Making the doll hair long so that what girls do in everday life, brushing their hair is the same.

Collectable dolls are a business in themselves with many action figurines reaching high prices for the quality they have been kept under. Comic books seem to be the basis of these.This market isnt so feminine as any person of any age or gender can love this style of doll. They do not emphasize the more feminine products.
The Barbie doll is probably the most famous doll franchise to hit the planet.With all ethnicitys,languages and styles little girls all over the world know the range.Barbie succeeds greatly in publishing to their feminine market.Barbie usually has accessories which women in modern life have and do today.Barbie emulates grown ups and also children.Barbie rides ponies, everything seems to be pink!

Excercise 5 Doll shop

2008-03-23T23:01:00.000-07:00

This exercise was really good for my improvement in text layout. I concentrated on alignment yet also experimenting in odd places using space. A big decision I think would be between having the image background white or inversed into black.As both have differernt resolutions I think they both work with the images.

These three sets of fonts are all in themselves quite quirky, I think as a brand logotype in the youth fashion industry needs to stand out from the rest. Font makes the brand recognisable and these fonts would achieve this.

Jewellery logos

2008-03-23T22:39:00.000-07:00

The Gucci jewellery logo is very similar to the other two logos as all have wide tracking throughout the logotype and the fonts seem all of serif.

The branding of Gucci is quite significant as one jewellery market takes off usually others follow in their desing pattern.Which has been obviously shown here.

The Swarovski crystal logo however is a little different to Gucci and Bugari as the colour shapes have been inserted with the logo graphic of a swan, probably representing elegance which buyers would wish to portray as the products are very expensive.

See again,not much has changed between the Gucci logo and this one.It bases itself on logotype, wide tracking,black,serif with little alteration.

Exercise 4 Jewellery shop identity

2008-03-23T22:24:00.000-07:00

In the yellow pages layout I wanted to include a direct advertisement where all the information in particular the logo stood out to viewers.

The Harris jewellery letterhead was kept fairly simple although by using the logos colours at the foot of the article links with the logo and ties the page together.

Readings

2008-03-21T20:46:00.000-07:00

Reading 4
How to write a graphic design brief-David Airey

The reading is quite informative in that Airey does say its a profession not a hobby.As a designer always find the best,quickest way to get the job done, which in relection as a designer I should personally do more of.By assuming goals of the client is a direct bad move as alot of research of the project, its background should be taken into consideration to get the right idea or expression of a project.Be specific in your evaluation do not just estimate constantly get the facts!This is something Airey focusses alot in the reading.
However by far the best piece of information I have learnt from the reading is schedules and deadlines.I need to organise my research and ideas alot better as deadlines are essential for the client due to payments and plans.

Reading 5
Papress Text

In this particular reading it shows direct use and formations of text, how it can be used and what all the expressions stand for. For example Hierachy-is the typographic organizational system for content in a hierachy style. Tracking is the spaces through a word/line letterspacing whereas Kerning is the space between two letters-gaps occur.
This information is good for ideas on orientation of text in an article or project.

Myer Opposition logos

2008-03-21T20:26:00.000-07:00

Big W although with their newly constructed logo is very much opposition to the Myer corporation as their identity is based on family style shopping at a low cost. Big W sells various goods such as Myer including everything from cutlery to bean bags. So the products are similar except that Big W targets a lower budget household and a friendlier atmosphere. Harris Scarfe is an older company which projects its image as a bargain for proper goods.With a wide range in brands from the lower end of the cost scale to the higher end it offers that traditional help and understanding which Myer does not seem to represent to their clientele.

David Jones in my opinon is the number 1 opposition to Myer as Jones is an upmarket,classic style store similar to Myer.However David Jones focusses on the design of the day.With continual recruitment of well known fashion designers that they stock in house. Jones seems like the store that targets the higher end of the middle class spectrum with fresh solutions.Myer targets the same audience but doesnt really express the new in their stores.

Exercise 3 Logo and logotype

2008-03-10T14:51:00.000-07:00

Insurance company

2008-03-04T20:24:00.000-08:00

Insurance company
The ING insurance companys logo is quite unusual compared to other insurance companies as it is a graphic of a lion positioned after the logotype.Firstly the company was of Dutch origins which can not be reflected in this identity,nor can the type of company be identified unless the viewer already new what ING was abbreviated for. It also does not reveal to the market it is a international agency.ING definately contrasts with its competitors with NRMA having a very familar circluar shape that includes the logotype and medibank which bases itself on its logotype.Therefore the ING insurance company is very unique in its chosen area as the majority of insurance company logos portray some type of background or industry they are in such as Shannons automotive logo which is decked out in racing flags and also most logos are very simplistic in shape and hardly use a graphic.

Insurance Companies and Bank slogans

CitibankSlogans:

Your Citi never sleeps

Because the Citi never sleeps

Citi. Live Richly

The whole world in one bank.

Where money lives

AAMI insurance:Lucky your with aami

Commonwealth Bank:Who's Bank?

Medibank:I feel better now

Anz:Grow with

Budget Insurance:Prepare to be rocked

Readings week 2 and 3

2008-03-04T16:29:00.000-08:00

Reading 1 logotype
A logos design is to connect the viewer instantly with and associate with a subject. It also includes the portrayal of the companies style or type. It is the graphical element such as a symbol or sign. A logotype is a uniquely arranged typeface usually used with the logo icon.

Corporate Identity
It is the personality of a corporation and is based on objectives set by the client or company.Corporate culture uses their marketing tools to form a specific identity through style and familualarity.

Reading2
Branding
A brand is a logo that is so known it is extremely common and familiar also usually ahead of its competitors. It needs to deliver a message, the best go against cultural grains and make statements. Brands need to have a quick message, emotional experience, credibility and motivates. "Advertisement grabsl the mind, branding gets the heart."

Reading3
Designing logos
With Thomas Gs logo designs for the Childrens museum he was thouroughly focussed on the clients needs by considering what it would be used for. He created a trademark and a series of animated ones which linked to the trademark logo for the museum.
Using vivid, childlike colours in the animated or "playful marks" the identity of the museum starts to build.Also the "parental marks" which is the common or trademark of the client uses fingerprint textures in its design linking this mark with the coloured animated ones. He is very versatile in this work.

Metreon-Sony entertainment center
The project of designing this logo had tobe sophisticated, played on typography, metaphors and needed to appeal to an international market. Also symbolises the city of San Francisco. The solution Thomas came up with was very experimental typography in his drafts but the final was an art deco style with a contrasting red and black colour.Representing the future of the metreon entertainment center by using Futura as the font.

Exercise 2 logo and logotypes

2008-03-04T01:01:00.000-08:00

This exercise is based on a pre-loved furniture design company which uses recycled materials. The company Circle needs a logotype/logo which represents a circle and its minimalism. In my circle drafts I have used basic, clear and concise type as well as keeping the logo graphic to a simplistic level to suit the company.

The three that I have chosen from the 40 variations encapture what the brief of Circle is looking for, there is high readability, they are easy to recognise, the green symbolises the recycling and movement of the company in respects to direction therefore these three are also minimalistic.

Week 2 research

2008-02-26T16:13:00.000-08:00

Garnier skin naturals company has designed their logo very simply.Including a thin circular form which allows audiences to connect it as a circle with the logotype in the centre.By adding the second circular form with a leafy texture.

The Nurofen medicinal logo uses a variety of circles within one another.Each with a different colour the circle takes on such a more complex look compared to the simplicity of the Garnier one as the colours used create a very vivid image.

Channel Ten is not as minimalist as it appears.This logo contrasts with the previous two as the circular graphic includes its logotype within the circle and has two colours. In the centre it seems there is a slight radial gradient that is not very obvious giving a sort of glow.

These three logos use the simple form of circles but create different depths,emotions and angles such as Garniers circle is not complete,Tens circle has depth and Nurofen has layers all from basic shapes.

Logos

2008-02-24T23:57:00.000-08:00

Paramount Viacom Company

The paramount logo is greatly known in the film industry and symbolises the type of films they produce as their is a mountain peak with stars encircling the image. The old,known logo also then is perceived as a good company as its become more popular. Although this company is reliable the logo doesnt portray any type of technological progression such as animation or techniques.

20th Century Fox

The logo of this other film company was founded in 1935 where two companys joined. In my opinion I like this logo as it combines old classic elements of film, for example the spotlights and the glitzy gold colour with the 3dimensional 20th logo,with the technology and development of film. Century Fox is one of the six major American film studios and as the columns suggest its significance.

Heraldic Crest

Kendall-It originated in Scotland and contains 3 grey dolphins with a grey "blade" or arrow pointing North.

motto-"Virtue,though depressed, shall rise again"

This family crest does not seem to relate to my personal family background although we are from England possibly migration occurred from Scotland. The crest itself is probably a reflection of the area from which the name came from rather than the type of family such as a lion of courage.